5 Ways to Improve Your Blog Content

This isn’t going to be one of those not-helpful-whatsoever posts that say to consistently write posts and do other generic things. I’m hoping that this post will actually help you improve your blog content, but I think that it may divide the crowd!

Write What You Love

This is the most important thing for me which is why I’ve put it first. If you don’t want to read your own posts, then it’s unlikely that anyone else will. Plus, you can tell when content has been published because there hasn’t been anything else to do.

I am so passionate about mental health and bullet journals that it’s all I ever want to write about (sorry not sorry). You can tell that I love writing about these because the words flow like I’m talking to a friend. This is the main way to improve your blog content so don’t feel pressured to write what everyone else is writing.

Find Your Voice

It’s so easy to start slipping into someone else’s voice, especially if you love their content. I went through a phase of watching Imogenation’s videos every single day, and you could tell because I was using the words that she uses. I started to pick up her mannerisms.

It’s easily done and natural for humans, but people will want to hear your voice when they visit your blog.

If you quote RuPaul a lot then put it in your writing (and let me know because I am LIVING for Drag Race!). If you love using technical words then use them and teach people what they mean! You will find your people when you start using your own voice and your blog becomes an extension of you.

Don’t Worry About The Photos

This is a divisive one because blogging has become so visual.

Pictures are an easy way to improve your blog but remember that photos are not the be-all-and-end-all. I know of some very successful bloggers who use stock pictures. Just make sure that you credit where it’s due (if you can find it); I would hate to see my photo on someone’s post and not get credit for it.

I find it SO stressful to have a picture for the blog post and others for the Pinterest graphics and yet more for Instagram and it makes me stumble a little. It’s easy to feel lost so don’t be scared to use stock photos! I use Unsplash for mine.

Never Let The Fear Of Striking Out Stop You From Playing The Game

I had my first blog for 2 years and I’ve had THJ for six months and I’m still scared to reach out to companies for collabs.

This is advice for myself as well as you but don’t be scared; they can only say no! Follow all the PR companies who represent the brands you love and interact with them so you’re on their radar. If they share an opportunity that you think you’d be amazing at, then reach out to them. If you’re feeling brave and confident, why not reach out to them with your own idea?

Word to the wise though; don’t go for everything. If you love fashion and they have an opportunity about solar panels, it’s probably best to pass on that one. Get what I mean? You have to love what you’re writing (see point 1!).

Create Seasonal Content

This is one that I wish I’d planned for before Christmas. It’s such an easy way to get yourself in the spirit and to get readers to your blog!

Whether you’re creating gift guides or places to go for a cheap Christmas adventure, make sure that you have some of these in your back pocket.

Hopefully these tips will help you improve your blog content but remember that it’s not the numbers that matter! Loving your blog is what matters and your love will shine through what you write! Head over to the Blogging section for more!

Pinterest graphic of a laptop on the bed with text overlay about how to improve your blog content


  • Kate 27/06/2020 at 8:47 pm

    Love this excellent advice! I’ve found the most important thing when creating your blog and establishing a brand, is knowing what you love writing and understanding the other content you enjoy from other bloggers. From this we can really define our values and stick to a niche!

    Thanks for sharing lovely. So pleased I’ve discovered your blog this evening

    Kate | thelittlecrunch.co.uk

    • Naomi 27/06/2020 at 9:18 pm

      THIS!! It’s so important to remember that you love writing – it can be tricky to remember that sometimes.

      Naomi xo

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