How to Rebrand Your Blog – The Technical Bits

In case you didn’t notice, I’ve rebranded the blog! It was such a difficult decision and I didn’t realise how much work had to go into the rebrand. You’re not just changing your URL, there’s a lot more to it.

If you’re thinking of just changing your theme or design, then you’re REDESIGNING your blog. I’m talking about a full rebrand.


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Yes, the domain is one of the most important things when rebranding – if you’re not changing your URL then you’re just redesigning your blog.

Make sure that you know EXACTLY what you want and that it’s all available. Have a look at NameChk to see if what you want is available.

It’ll also show you if the name you want is available on social media. SUPER handy!


Having your own URL means that you can have your own email! It looks more professional to PR companies and brands and lets you stand out too!

With SiteGround, you can create as many email accounts as you need AND sync them all to the Mail app on your laptop. I use a MacBook so have all of my email addresses on my Mail app so it’s all in one place.

If you don’t want to make your own email, that’s ok too. I would recommend using a gmail.com account because they’re more secure than other providers.


The theme can make or break your new blog. You want it to be unique enough to set you apart from the other bloggers, but professional enough for brands to want to work with you.

There are SO many themes out there, so you can really let your imagination go wild! I found mine on Creative Market and was really spoilt for choice. They have something for every budget and every niche too, whether you want to focus on photography or you’re a parenting blog.

My theme is Anaise* from Georgia Lou Studios but they have some really beautifully simple themes available.

Social media

Social media is another huge deal when you’re rebranding your blog.

Using NameChk, you can see if the username you want is available. If it’s not, I really recommend having a think about whether it’s the right name for you and your blog.

I would recommend getting usernames on every platform that you think you might use – Instagram, Twitter, Facebook, Pinterest, even Tumblr. I know that Tumblr isn’t used by people anymore, but it’s easier to have it than have to protect your blog from malicious fake content.


This is something that you should do at the very last minute because it’s sending traffic somewhere else.


If you’re with Siteground already, you’ll be able to use their Mail Forwarders button and it’ll forward all the email from your old domain email to your new domain email.


This has to be the ABSOLUTE LAST THING THAT YOU DO! You don’t want your readers to pop by your blog before your launch date and not have a blog to read!

You can use the ‘Forwarders’ button (shown in the picture above) and redirect the traffic from your old blog to your new one.

I chose to keep Tralisty live for a little while after rebranding because I want my old posts to still be available. I’ve set a static homepage that says that Tralisty has been rebranded and the links so they can come over when they’re ready, but when 1st September comes, I’ll shut Tralisty down.

Free Printable

I really hope that this helps you with the tech bits of rebranding your blog – don’t forget to download your FREE checklist printable HERE or click the image below to download.

I’d love to see your rebrands so don’t forget to tag me @thisjangirl when you’re all ready to go!

Are you looking to rebrand your blog? Have you used the printable? I’d love your feedback!!

Photo by Arnel Hasanovic on Unsplash

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